Be Like Acorn: Part 2

The update on our hero squirrel Acorn, and how he inspires and emulates our craft alcohol producers during this pandemic.

When I last took pen to paper, or fingers to keyboard as it is in the modern world, I shared the inspirational story of Acorn- a wee squirrel who overcame insurmountable odds to survive a harrowing injury. I equated it to our craft alcohol producers during this pandemic and their fight to come out the other side financially viable. An Acorn update was requested, and I am overjoyed to comply.

I am happy to report that although it was a bit touch and go at points since that posting, Acorn has improved tremendously and is on the mend from the worst aspects of his trauma. The featured Acorn image (above) was taken April 23rd, and if you look closely you will see not only the healing- but the faintest hint of a sweet smile. Make no mistake, he still has some healing to do before calling him 100%. For those of you wondering- yes medical experts have been consulted, and they are pleasantly surprised and equally inspired by this wee hero!

Inspired Squirrel Acorn, overcoming injury to thrive
Acorn on April 19th when things were not looking so good. Fortunately, it was just
another stage of healing.

Again, I will draw parallels to our craft alcohol industry in Maryland. It has been a rollercoaster, most notably when the first round of Federal SBA loans were dispersed and Maryland received less than 1% of those monies. Watching small business loans being handed out to publicly-traded multimillion dollar corporations was a slap in the face of our hardworking entrepreneurs. Some of these companies- Shake Shack and Ruth’s Chris to name two- returned the funds after gaining notoriety with a side of public shaming. Treasury Secretary Steven Mnuchin stated that there will be a “clawing back” of the funds from those large companies that received monies intended to save small businesses. Round two of federal SBA funding is underway currently. We shall see how this turns out, and whether or not those promises will be kept.

The upside to all of this is the innovation and fight we continue to see from our Maryland small businesses- and yes I am pointing in large part to the craft alcohol manufacturers. I have watched companies completely overhaul their business plans to survive this pandemic. A prime example of this is Checkerspot Brewing Company. They just added a canning line and are now distributing to retail stores in the Baltimore region. This is a drastic shift from the taproom sales (and select bars/restaurants) centric plan they opened with nearly 2 years ago. They have also begun to sell masks alongside produce baskets, fabulous beer (canned and crowled) and delicious farm fresh cuisine.

Checkerspot Brewing Company’s new canning line.

As mentioned previously Biermi, the beer delivery app created by the brilliant True Respite team, has catapulted in popularity and use across Maryland and the nation. Over 120 breweries nationwide are using the app to deliver fresh local beer at a time when folks are prohibited or unable (or both) to leave their homes.

In Hagerstown Stone House Urban Winery has become a bit of a social distance tourist destination of sorts. How? Soda Pup- the curbside wine delivery dog! Place your order, indicate what car you will be arriving in, drive up to the winery (don’t exit your vehicle of course) and Soda Pup trots out with wine filled saddle bags to deliver your order. Genuis!

Soda Pup delivering wine and reminding folks to obey social distancing guidelines!

New releases along with collaborations are also still happening (with social distancing in place) between breweries, distilleries and wineries, continuing to temp our taste buds and delight our palates- leaving us yearning for what comes next. Virtual Happy Hours- many hosted by the Brewers Association of Maryland in coordination with the breweries have introduced us to these new brews in an intimate yet social distanced setting, setting a trend that should continue even after the pandemic fades. Hopefully- so many of these innovations we once believed unnecessary will stick around- they are pretty fantastic!

As difficult as times may be right now, remember to to draw on inspiration and keep fighting.

Be Like Acorn!

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Be Like Acorn!

Strange times we find ourselves in this year- unprecedented in fact.  Coronavirus, COVID-19, global pandemic or whatever your personal choice of names, we have breached the unknown, and Lord knows we are all trying to survive and adjust.

For many, figuring out how to stay financially afloat is second only to remaining healthy and virus free. When a proliferation of businesses are closed and deemed non-essential it becomes a daunting task.

Meet Acorn- a mighty warrior squirrel that lives in my yard. Wee Acorn has had a rough go of it. A little over three weeks ago- yes back when things were somewhat normal comparatively- I came home from work to find a maple branch had snapped from our tree and landed on poor, unaware Acorn. Needless to say he was completely confused- dazed in fact, just sitting up on his hind legs trying to grasp what had happened. Not wanting to startle him, I observed him before attempting to whisk him off to the vet. He regained some semblance of himself in a few minutes and began searching the ground for food. I thought, “OK, maybe he isn’t as injured as he appears.”

I proceeded to cut up an apple and gently toss cubes in his direction. Initially, fear sent him hobbling straight up the tree before realizing delicious Honey Crisp awaited him (after my departure of course). I fretted over this poor quadruped, but was delighted to see him out and about six days later, eating scattered birdseed.

It was also the time I finally saw the left side of his head and face fully, and it was gut wrenching. He clearly had a fractured skull, missing ear, and wound on his back from where a jutting section of branch made contact. No I am not a vet but apparently I play one on the internet. It was unbelievable that he survived, and frankly I wasn’t sure he was long for this world.

A few days ago I caught sight of Acorn, much healed compared to my previous sightings. He was actively eating at a tree feeder. What was more interesting were the three squirrels Acorn shares a nest with readily giving him a wide berth so he could eat his fill. I was gobsmacked. What a pivotal moment. Each day since, I have witnessed his munching heartily at the feeder, regaining strength.

Acorn recovering day by day. March 28, 2020 M. O’Prey

Why am I sharing Acorn’s story? Because Marylanders need to be like Acorn- resilient against overwhelming odds!

We are all facing an uncertain future. This virus and its fallout present not only life threatening dangers, but the potential destruction of livelihoods, and financial security. That is really scary- particularly for business owners and for those they employ.

Many provisions, exceptions, and strategies have been put in place to try and help consumers and businesses survive this pandemic. Importantly, federal and state tax filing and payment deadlines have been extended. In Maryland, enforcement was suspended on taproom sales, distribution, delivery and carryout of craft alcohol for manufacturers, bars and restaurants.  Licenses of all types will not expires until 30 days after the state of emergency has lifted.

Loans, grants, and incentives were made available at the state level from the Department of Commerce. At the Federal level the $2 trillion stimulus package offered aid to businesses small and large in the form of forgivable loans, tax credits, deferrals, and other programs, along with a stipend for individual taxpayers.

This is a great start, but ultimately is it enough? As we have already witnessed- operationally things have to change for many businesses to survive. Innovation is the key and companies have responded.

Clothing manufacturers like Under Armour are making protective gear known as PPE Personal Protective Equipment. Distilleries like McClintock and Patapsco (and so many more) have converted to making much needed hand sanitizers to supply to hospitals and first responders.

Brandon O’Leary, co-founder of True Respite worked in concert with web developer Brian O’Connor to create biermi– a beer delivery app.

In only two weeks it is becoming a nationwide phenomenon and the go-to for breweries trying to stay alive long enough to come out the other side of social distancing. Beer tenders and your favorite brewery personnel are your smiling beer messengers- so tip well!

Your beloved pubs and restaurants, that might never have delivered are now offering curbside pickup and delivery of not only your favorite foods- but your favorite drinks. If it is a fully-loaded Bloody Mary you crave, it is just one click away.

This new era of marketing and remote service specialization has emerged and crafty, clever entrepreneurs are finding ways through this decidedly difficult time.

It is also up to us to help one another. Together we can find a way to the other side. Buy local, pick up or get delivery, and know that every dollar spent keeps a business open, staff employed, and families fed.

If you have a great idea- don’t sit on it- make it happen. If ever there was a time- it is now!

Defy the odds!

Be resilient!

Overcome seemingly insurmountable challenges…

Be like Acorn!