When I last took pen to paper, or fingers to keyboard as it is in the modern world, I shared the inspirational story of Acorn- a wee squirrel who overcame insurmountable odds to survive a harrowing injury. I equated it to our craft alcohol producers during this pandemic and their fight to come out the other side financially viable. An Acorn update was requested, and I am overjoyed to comply.
I am happy to report that although it was a bit touch and go at points since that posting, Acorn has improved tremendously and is on the mend from the worst aspects of his trauma. The featured Acorn image (above) was taken April 23rd, and if you look closely you will see not only the healing- but the faintest hint of a sweet smile. Make no mistake, he still has some healing to do before calling him 100%. For those of you wondering- yes medical experts have been consulted, and they are pleasantly surprised and equally inspired by this wee hero!
Again, I will draw parallels to our craft alcohol industry in Maryland. It has been a rollercoaster, most notably when the first round of Federal SBA loans were dispersed and Maryland received less than 1% of those monies. Watching small business loans being handed out to publicly-traded multimillion dollar corporations was a slap in the face of our hardworking entrepreneurs. Some of these companies- Shake Shack and Ruth’s Chris to name two- returned the funds after gaining notoriety with a side of public shaming. Treasury Secretary Steven Mnuchin stated that there will be a “clawing back” of the funds from those large companies that received monies intended to save small businesses. Round two of federal SBA funding is underway currently. We shall see how this turns out, and whether or not those promises will be kept.
The upside to all of this is the innovation and fight we continue to see from our Maryland small businesses- and yes I am pointing in large part to the craft alcohol manufacturers. I have watched companies completely overhaul their business plans to survive this pandemic. A prime example of this is Checkerspot Brewing Company. They just added a canning line and are now distributing to retail stores in the Baltimore region. This is a drastic shift from the taproom sales (and select bars/restaurants) centric plan they opened with nearly 2 years ago. They have also begun to sell masks alongside produce baskets, fabulous beer (canned and crowled) and delicious farm fresh cuisine.
As mentioned previously Biermi, the beer delivery app created by the brilliant True Respite team, has catapulted in popularity and use across Maryland and the nation. Over 120 breweries nationwide are using the app to deliver fresh local beer at a time when folks are prohibited or unable (or both) to leave their homes.
In Hagerstown Stone House Urban Winery has become a bit of a social distance tourist destination of sorts. How? Soda Pup- the curbside wine delivery dog! Place your order, indicate what car you will be arriving in, drive up to the winery (don’t exit your vehicle of course) and Soda Pup trots out with wine filled saddle bags to deliver your order. Genuis!
New releases along with collaborations are also still happening (with social distancing in place) between breweries, distilleries and wineries, continuing to temp our taste buds and delight our palates- leaving us yearning for what comes next. Virtual Happy Hours- many hosted by the Brewers Association of Maryland in coordination with the breweries have introduced us to these new brews in an intimate yet social distanced setting, setting a trend that should continue even after the pandemic fades. Hopefully- so many of these innovations we once believed unnecessary will stick around- they are pretty fantastic!
As difficult as times may be right now, remember to to draw on inspiration and keep fighting.
Be Like Acorn!