PRESS RELEASE- BREAKING NEWS
FOR IMMEDIATE RELEASE
Brewers Association of Maryland
1783 Forest Drive #343
Annapolis, MD 21401
Love Thy Beer That Flows From Maryland’s Craft Breweries
FeBREWary is Maryland Craft Beer Lovers Month
(ANNAPOLIS, MD) -Marked by delicious new releases and unique engagements at neighborhood breweries and retailers throughout the state, FeBREWary is Maryland’s annual celebration of locally brewed beer. This year, the Brewers Association of Maryland (BAM) is theming its promotions during FeBREWary around “Love Thy Beer” and encourages craft beer fans to explore local winter beer styles while learning about the businesses and people within the industry.
Prior to COVID-19, the Love Thy Beer was the industry’s sole FeBREWary consumer event. hosted in Silver Spring, this exclusive showcase of winter beers offered attendees the chance to chat with brewery representatives and sample seasonal releases. This year, consumers can celebrate Love Thy Beer at Maryland breweries where taproom menus highlight styles that pair best with winter weather.
“Due to concerns for public safety and restrictions on gatherings, we sought a way to bring Love Thy Beer to the consumer,” said Jim Bauckman, Director of Communications for BAM. “This approach broadens participation from breweries and provides us a theme for richer promotion of the industry.”
The Love Thy Beer theme will also be used to highlight numerous industry stakeholders during the month-long promotion. Representatives from breweries, craft beer influencers, and local artists designing beer packaging are among the stakeholders whose perspectives will be shared to tell the larger story of the state’s craft beer community. These stories will be told through the association’s social media accounts and during weekly virtual chats, hosted on Facebook and YouTube.
“The last year has challenged most people and industries. Overcoming these challenges has required passion and determination. We want to celebrate everything that brings breweries and consumers together as a community,” said Sarah Healey, President of BAM.
The association also intends to use the Love Thy Beer as a call to action for Maryland residents to share their support for proposed legislation during the 2021 session of the General Assembly.
In response to COVID-19, executive orders and regulatory actions provided Maryland’s breweries with sales channels that include direct-to-consumer shipping and door-to-door delivery of Maryland beer. In an effort to reduce in-person interaction, ceilings on carryout sales from brewery taprooms were lifted. Industry members have been nimble and many continue to fare well this year, owing thanks to the actions taken by Governor Larry Hogan and Comptroller Peter Franchot.
“The state’s craft beer industry has demonstrated its ability to adapt to challenges and ensure Maryland craft beer consumers retained safe access to these local products,” said Kevin Atticks, Executive Director of BAM. “We’re hopeful that our bill codifies the accommodations made for this industry to allow these newly adopted models to flourish.”
This year’s celebration of FeBREWary kicked off on Monday, February 1, 2021, with a virtual toast from the President of the Brewers Association of Maryland, Sarah Healey. Craft beer fans throughout the state are encouraged to support local breweries by purchasing and enjoying Maryland beer all month long.
To learn more about FeBREWary and view engagements scheduled by breweries this month, visit https://marylandbeer.org/febrewary. Follow the Brewers Association of Maryland on Facebook, Instagram, and Twitter. Consider subscribing to the association’s YouTube channel to receive notifications about live virtual events.
FeBREWary is the annual celebration of Maryland’s craft beer industry. Proclaimed as “Maryland Craft Beer Lovers Month” by Governor Hogan since 2015, the month showcases the more than 100 breweries that operate in the state. Supporting more than 7,100 full-time jobs and $956 million in economic impact, Maryland’s beer industry is a major contributor to the economy. Consumers, brewers, retailers, and wholesalers are all active participants in FeBREWary.
About the Brewers Association of Maryland
The Brewers Association of Maryland, founded in 1996, is the non-profit trade association of Maryland brewing companies. The mission of BAM is to grow, promote, and protect the Maryland craft beer industry. Representing 105 licensed, operating Maryland breweries, the Brewers Association of Maryland is committed to producing memorable beer experiences for craft beer consumers. Events produced and promoted by the Brewers Association of Maryland are fundraisers, directly benefiting the State’s craft brewing industry.
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Director of Communications, Grow & Fortify, LLC.
c: (240) 394-9202
Maryland Craft Beer Trade Association Contributes To National Scholarship, Promotes Diversity In Brewing
The Brewers Association of Maryland has contributed to the Michael Jackson Foundation for Brewing & Distilling
(ANNAPOLIS, MD) – On behalf of its members, the Brewers Association of Maryland made a contribution of $1,100 to the Michael Jackson Foundation for Brewing & Distilling. This contribution helps to provide funding for scholarship awards for Black, Indigenous, and People of Color (BIPOC) seeking career development within the brewing and distilling industries.
“Our objective is to ensure that people from all backgrounds have an opportunity to access the tools and resources necessary to succeed in this industry,” said Brewers Association of Maryland President Sarah Healey about the trade association’s contribution. “This industry’s success should be reflected in the diversity of people and ideas that are represented in our production spaces and tasting rooms. Together, we’re working to ensure that inclusion and equity are guiding principals in our craft.”
The Brewers Association of Maryland has identified addressing the lack of diversity amongst industry members and supporters as a priority. To focus on equality, diversity, and inclusion within the state’s brewing industry, the Brewers Association of Maryland will task a new committee with consideration of these matters. The Michael Jackson Foundation for Brewing & Distilling announced its initiatives to provide scholarships for BIPOC candidates in the summer of 2020.
Maryland Breweries “Brew for BAM”
Members of the Brewers Association of Maryland to release a collection of one-off beers, raise funds for the state’s craft beer trade association
August 14, 2020
(ANNAPOLIS, MD) – Breweries throughout Maryland are uniting to “Brew for BAM (Brewers Association of Maryland).” Each participating brewery is brewing a beer showcasing their brand’s unique approach to crafting recipes. Originally an idea from Mike Clements of Frederick’s Idiom Brewing Company, Brew for BAM has grown into an industry-wide effort that will raise funds to support the work of the state’s non-profit craft beer trade association.
“Following COVID-19, we saw that BAM was going lose a substantial amount of annual revenue from canceled consumer events,” said Clements. “We thought we’d help to soften the blow by brewing a wonderful beer and contributing a portion of the proceeds to the work being done by the Brewers Association of Maryland. A lot of people know about BAM’s events but we’d like
beer drinkers to know how much the association does behind the scenes.”
There are currently eight Maryland breweries scheduled to release Brew for BAM beers. Expected on tap on Saturday, July 4, 2020, the team at Mully’s is excited to release the first Brew for BAM beer, an amber ale, and to get momentum behind this fundraiser.
“We wanted to participate in the Brew for BAM fundraiser because we directly benefit from the association’s dedication to promoting our industry and the work it does to advocate for our economic success,” says Cindy Mullikin, co-owner at Mully’s Brewery and former president of BAM.
Breweries currently participating in the Brew for BAM collaborative fundraiser include 1812 Brewery (Cumberland), Full Tilt Brewing (Baltimore), Hysteria Brewing Company (Columbia), Idiom Brewing Company (Frederick), Mully’s Brewery (Prince Frederick), Olde Mother Brewing Co. (Frederick), True Respite Brewing Company (Derwood), and Waredaca Brewing Company
(Gaithersburg) and Clements expects additional breweries to sign on. Each brewery’s recipe and release date will be determined by that participating brewery.
President of the Brewers Association of Maryland and General Manager at Milkhouse Brewery, Sarah Healey, said, “On behalf of BAM and our board, we are humbled that our members continue to find ways to contribute to their association, even in the most trying times.”
For more information about the Brew for BAM collection of beers, please visit brewforbam.beer.
For more information about the Brewers Association of Maryland, and for a full list of the association’s members, please visit marylandbeer.org.
About the Brewers Association of Maryland:
The Brewers Association of Maryland, founded in 1996, is the non-profit trade association of Maryland brewing companies. The mission of BAM is to grow, promote, and protect the Maryland craft beer industry. Representing nearly 90 licensed, operating Maryland breweries, the Brewers Association of Maryland is committed to producing memorable beer experiences for craft beer consumers. Events produced and promoted by the Brewers Association of Maryland are fundraisers, directly benefiting the State’s craft brewing industry.
Media Contact Information
Communications Manager, Grow and Fortify
c: (240) 394-9202
Maryland Brewers & Distillers Cheer Governor Hogan’s Order Authorizing Direct Shipping
(ANNAPOLIS, MD)–The Brewers Association of Maryland, Maryland Distillers Guild, and Maryland Wineries Association thank Governor Hogan for authorizing direct-to-consumer shipments of Maryland beer and spirits.
“In these times of fast-changing consumer preferences, this authorization allows members ultimate flexibility when marketing and selling their products,” said Sarah Healey, president of the Brewers Association of Maryland, and manager of Milkhouse Brewery in Mt. Airy.
Since the crisis began, the primary sales channels for brewers, distillers, and wineries (on-site visits and wholesale) have largely dried up. Curbside and delivery were brand-new sales channels but were limited by a customer’s proximity to the producer. Wineries had a tool giving them an advantage over breweries and distillers: direct shipping.
Jaime Windon, president of the Maryland Distillers Guild and producer of Lyon Rum in St. Michaels, has heard the value of shipping from her peers nationwide but has also felt it from her customers. “Demand for shipment has been intense, and this order allows the industry to be nimble and meet the market where it has evolved,” said Windon. “This is a new lifeline for sales.”
Maryland residents are utilizing home delivery and shipping services more than ever during this time. Neighboring states have proven that this serves to satisfy consumer demand while being regulated to ensure compliance with all alcohol service and delivery rules.
Judy Crow, co-owner of Crow Vineyards in Kennedyville and president of the Maryland Wineries Association, noted that wineries have been shipping since 2011. “The industry supports this announcement and is grateful for Governor Hogan’s thoughtful and steady leadership to support the craft alcohol industry,” said Crow.
The state’s alcohol producer industry supports over 29,5000 jobs, and over $3.5 billion in economic activity annually, according to an economic study on Value-Added Agriculture by Grow & Fortify and BEACON. The Governor’s announcement directly impacts the supply-chain of Maryland grown and processed raw materials that are used in the production of craft beer, wine, and spirits.
On behalf of the entire alcohol producer industry, we thank Governor Hogan, Lt. Governor Rutherford, and Sec. of Commerce Schulz for their continued guidance, support, and fact-based leadership throughout this period of uncertainty.
About Grow & Fortify
Grow & Fortify is built to support value-added agricultural organizations and the businesses they represent. We’ve gathered a team of professionals to support agricultural startups and ensure the financial viability of our land, and ultimately, our community. Our mission is cultivating an environment where value-added agricultural producers, startups, operators, and growers innovate and thrive. We grow the organizations & businesses that fortify Maryland’s agricultural heritage. Grow & Fortify is currently contracted to manage the Brewers Association of Maryland, the Maryland Distillers Guild, and the Maryland Wineries Association. For more information about Grow & Fortify, and to view the “Value-Added Agriculture in Maryland” economic impact study, please visit growandfortify.com.
Maryland Brewers Toast FeBREWary With Release of Women-Brewed Collaboration
Women representing ten Maryland breweries gathered at Denizens Brewing Co. in early January to brew a collaborative beer. Called “Suffragette Stout,” this limited-release stout recipe includes local malt, lactose, and chocolate. The beer was brewed to celebrate women in Maryland’s brewing industry and highlights the 100th anniversary of women’s suffrage in the United States. Denizens Brewing Co. will tap this beer at their Silver Spring location on January 31, 2020. This tapping is part of a kickoff event for FeBREWary, Maryland Craft Beer Lovers Month.
Secretary of Commerce Kelly Schulz will join the celebration and discuss the brewing industry’s impact on Maryland commerce and tourism.
Breweries around Maryland celebrate Maryland Craft Beer Lovers Month each year by brewing limited-release and seasonal beers, hosting unique events at their taprooms and breweries, collaborating with other Maryland businesses, and participating in the annual Love Thy Beer craft beer tasting event in Silver Spring.
WHO: Secretary Kelly Schulz, Brewers Association of Maryland Board and Members, elected officials, invited guests, and media
WHAT: 2020 FeBREWary Kick Off Event
WHERE: Denizens Brewing Co., 1115 East West Highway, Silver Spring, MD 20910
WHEN: Friday, January 31, 2020, 12:00-2:00PM
RSVP: Please RSVP to Jim Bauckman (firstname.lastname@example.org)
This kickoff event is an opportunity for craft beer enthusiasts, and invited guests to celebrate FeBREWary and the excellent beer brewed in Maryland.
The Brewers Association of Maryland (BAM), formed in 1996, is the non-profit trade association of Maryland brewing companies. The mission of BAM is to grow, promote and protect the Maryland craft beer industry