Strange times we find ourselves in this year- unprecedented in fact. Coronavirus, COVID-19, global pandemic or whatever your personal choice of names, we have breached the unknown, and Lord knows we are all trying to survive and adjust.
For many, figuring out how to stay financially afloat is second only to remaining healthy and virus free. When a proliferation of businesses are closed and deemed non-essential it becomes a daunting task.
Meet Acorn- a mighty warrior squirrel that lives in my yard. Wee Acorn has had a rough go of it. A little over three weeks ago- yes back when things were somewhat normal comparatively- I came home from work to find a maple branch had snapped from our tree and landed on poor, unaware Acorn. Needless to say he was completely confused- dazed in fact, just sitting up on his hind legs trying to grasp what had happened. Not wanting to startle him, I observed him before attempting to whisk him off to the vet. He regained some semblance of himself in a few minutes and began searching the ground for food. I thought, “OK, maybe he isn’t as injured as he appears.”
I proceeded to cut up an apple and gently toss cubes in his direction. Initially, fear sent him hobbling straight up the tree before realizing delicious Honey Crisp awaited him (after my departure of course). I fretted over this poor quadruped, but was delighted to see him out and about six days later, eating scattered birdseed.
It was also the time I finally saw the left side of his head and face fully, and it was gut wrenching. He clearly had a fractured skull, missing ear, and wound on his back from where a jutting section of branch made contact. No I am not a vet but apparently I play one on the internet. It was unbelievable that he survived, and frankly I wasn’t sure he was long for this world.
A few days ago I caught sight of Acorn, much healed compared to my previous sightings. He was actively eating at a tree feeder. What was more interesting were the three squirrels Acorn shares a nest with readily giving him a wide berth so he could eat his fill. I was gobsmacked. What a pivotal moment. Each day since, I have witnessed his munching heartily at the feeder, regaining strength.
Why am I sharing Acorn’s story? Because Marylanders need to be like Acorn- resilient against overwhelming odds!
We are all facing an uncertain future. This virus and its fallout present not only life threatening dangers, but the potential destruction of livelihoods, and financial security. That is really scary- particularly for business owners and for those they employ.
Many provisions, exceptions, and strategies have been put in place to try and help consumers and businesses survive this pandemic. Importantly, federal and state tax filing and payment deadlines have been extended. In Maryland, enforcement was suspended on taproom sales, distribution, delivery and carryout of craft alcohol for manufacturers, bars and restaurants. Licenses of all types will not expires until 30 days after the state of emergency has lifted.
Loans, grants, and incentives were made available at the state level from the Department of Commerce. At the Federal level the $2 trillion stimulus package offered aid to businesses small and large in the form of forgivable loans, tax credits, deferrals, and other programs, along with a stipend for individual taxpayers.
This is a great start, but ultimately is it enough? As we have already witnessed- operationally things have to change for many businesses to survive. Innovation is the key and companies have responded.
Clothing manufacturers like Under Armour are making protective gear known as PPE Personal Protective Equipment. Distilleries like McClintock and Patapsco (and so many more) have converted to making much needed hand sanitizers to supply to hospitals and first responders.
In only two weeks it is becoming a nationwide phenomenon and the go-to for breweries trying to stay alive long enough to come out the other side of social distancing. Beer tenders and your favorite brewery personnel are your smiling beer messengers- so tip well!
Your beloved pubs and restaurants, that might never have delivered are now offering curbside pickup and delivery of not only your favorite foods- but your favorite drinks. If it is a fully-loaded Bloody Mary you crave, it is just one click away.
This new era of marketing and remote service specialization has emerged and crafty, clever entrepreneurs are finding ways through this decidedly difficult time.
It is also up to us to help one another. Together we can find a way to the other side. Buy local, pick up or get delivery, and know that every dollar spent keeps a business open, staff employed, and families fed.
If you have a great idea- don’t sit on it- make it happen. If ever there was a time- it is now!
Defy the odds!
Overcome seemingly insurmountable challenges…
Be like Acorn!