Collective Craft Industries

Inspired by the new Union Collective and the future…

Recent activity in Maryland craft brewing (legislatively and otherwise) has engendered new thoughts regarding the future of the industry in the state. As the Union Collective forms there is much to discuss, particularly now that the Baltimore Whiskey Company has chosen to relocate to the Union property. When complete (2018) the Union Collective in Hampden-Medfield will house Union Craft Brewing, Baltimore Whiskey Company, and the Charmery (ice creamery), among other retail operations. This is a potential winning combination of craft beer, craft spirits, and handcrafted ice cream in one location for shoppers- a portent to success. This is something we have seen before and it has a pretty good track record.
One look at St. Michaels on the Eastern Shore and any person interested in locally crafted beverages takes the drive. Why? A very short walk down S. Talbot Street will introduce a consumer to Eastern Shore Brewing, St. Michaels Winery, and Lyon Distilling (along with a bevy of shops filled with locally made items) all in the same block. This brilliant locational strategy aided in the success of all three craft libation companies in addition to the surrounding restaurants and retail shops. Perhaps St. Michaels provides a template for the future. It certainly draws a crowd that is potentially more diverse- as those that consider themselves wine drinkers or predominantly spirit specialists will be more willing to entertain an experience in locally crafted beer when it is a mere few feet away. It also invites a host of available possibilities from beer/spirits/wine bus tour stops, to detours for drivers on their way to/from other localities on the Eastern Shore. All businesses complement one another and reap the rewards from the marketing campaigns of each. It in essence becomes a shared responsibility to draw the crowd and sell a quality product, hopefully ensuring success for all. That is what building an industry in a local community is all about, growing both the business and community it resides in, deriving benefit for all.
In Howard County beginning on Saturday July 1, Hysteria Brewing opens its doors on Berger Road, right next door to Lost Ark Distilling. A shared parking lot, with food trucks, entertainment, and critically consumers that will reap the benefits of both craft manufacturers in one place. While many new breweries are slated to open in the next two years in Maryland, some have chosen their locations, while others are still seeking suitable space. Perhaps, when possible, and as the number of distilleries continues to climb. Maryland craft (alcohol) can continue building together in collective spaces to the enrichment and advantage of one another and the thirsty consumers in the region 9and beyond) eager for these locally crafted, quality beverages.
As for the Union Collective? Well let me just remind everyone of how Union started- a union of Kevin and Jon, and the community. Union has always focused on giving back to the neighborhood that welcomed them through jobs, revitalization, more business, and a shared sense of community responsibility. That is not something that will change with their relocation, in fact they have only gotten started. Craft breweries in Maryland like Union Craft have a huge impact on the local economies in which they operate. Make no mistake (regardless of what macro breweries and their representatives might tell you) local breweries in Maryland foment economic development. We need them as much as they need us, and together Maryland gets stronger, and a heck of a lot tastier!
Sláinte!

Author: brewedinmaryland

Historian, author, craft beer lover.

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